Content Creation That Serves Business Goals
Content is not just about filling space, at its best, we fill hearts and minds with information, inspiration and desire. At The Multiplier Effect, we create content that engenders trust, builds relationships and moves the needle. Whether it’s a commercial to grow brand awareness, an ebook to drive leads or a podcast to establish credibility and authority, we recognize that “content is king” but only if it’s authentic and compelling.
Our Approach
Start with Heart
We believe what a company stands for is as important as what it sells. People make product decisions with their heads and their hearts. Content that is authentic and illuminates our shared humanity gives power to our purpose and meaning to our message.
Content with a purpose
Content without intention and purpose almost invariably falls flat. Ideas are balloons that float away unless carefully crafted with a vision to to move your audience and move the needle. Insightful. Anchored. Activated.
On Budget & On Time
You don’t have to have a big budget but you need a big idea. Creativity and imagination are the X factors.
Case Study
Client
Lucid Audio
Challenge
In a competitive category with big brands and big budgets, we were challenged to introduce Lucid Audio — breakthrough products that have wireless media and phone calls AND amplify outside sound. Create relevance and engagement, and drive trial and sales for an unknown audio brand on a budget too small to even let all of Austin know about them, in a category dominated by Beats and Bose.
Approach
To introduce Lucid Audio to the world with a limited budget, in a very competitive space, we had to do something different to activate interest and engagement with the brand and products we sell.
It was obvious after a few meetings we couldn’t go straight at it. We had to have an insight others had missed and an idea that was relevant and compelling enough to take on a life of its own. So we built a booth and invited people inside to hear words of encouragement, affirmation, and in some very special cases, love.
Results
The response surprised even us. In just two weeks, the video went viral, with nearly 1.5 million video views and 15,000 shares. And the contribution it made to $8 million in first year sales, delighted our client.
Enjoy the video. And when you’ve watched it, share it with someone that needs to hear from you!
