What Exactly is a Fractional CMO?

A “Fractional CMO” is a way to get CMO-level involvement in your company without having to incur the costs or commitment of a full-time staffer. A great fCMO, sometimes an individual and other times a team of two to four, should be able to transform your marketing organization in as little as six months. Short term commitment with lasting long term results. Revitalize your brand messaging and marketing strategy with market intelligence and compelling insights unleashed from internal biases.

How Do I Know If A Fractional CMO Makes Sense For My Company?

If you need senior, savvy marketing leadership – but you don’t have the budget or bandwidth for a full time hire, a Fractional CMO may make sense for you. The key is finding a person or people with the experience and the smarts to add value at the highest level of your company. The Multiplier Effect Fractional CMO Solution makes sense if:

• You need high-level thinking and operational execution expertise
• You would value business thinking anchored in customer behavior knowledge
• You want to make marketing investments leveraging Best Practices and tested trends
• You believe in iteration, innovation, measurement and continuous improvement

Take advantage of our consumer product, retail, CPG, financial, technology and healthcare backgrounds and watch your modest investment multiply into great returns.

Marketing with The Multiplier Effect

You don’t need another opinion or big ideas with little results. That’s why we do what Elvis advised, “A little less conversation, a little more action.”

The Multiplier Effect’s fCMO approach is different in that we Start from Smart. Without knowledge of the customer and their desires as it relates to your brand, our chances of winning are greatly diminished.

Too often fCMOs bring recycled plans from former jobs. Not us. What’s right for you is built from scratch, on a foundation of informed insights, latest trends and technology, and customized consumer and company analysis. With compelling insights and creative ideas, your Multiplier Effect virtual Marketing Department integrates into your daily business operations. We build the marketing engine for exponential growth and continue to tune it for maximum results.

Why Us?

Of course, not all fCMOs are created equal. In the end, you are hiring brains. So why not consider combined 90 years of experience spanning Fortune 50 winners like Charles Schwab and Walmart to super successful start-ups like Malauzai Mobile Banking and PAI Health? Deep experience in retail, CPG, financial, technology and healthcare. But make no mistake. We aren’t retired execs filling time between golf games. Our team is involved with what’s next and now. We work every day. And have the results to show it.

With The Multiplier Effect’s Fractional CMO solution, together we energize stalled marketing departments, revamp outdated processes and reenergize customer propositions and product portfolios. This inside-outside perspective breaks free of their internal obstacles and often launches new growth.