Multiplier Effect


Start With Smart

We are a team of smart business people who also happen to be world class marketers. We come to the table understanding margins and multiples, resource deployment and ROI. And we are intelligent enough to know that what we do is not an end, but a powerful means to a much greater end.



Alicia Smith

Been Alicia's client three times, and bet it’s not the last.


Alicia brings deep retail and financial industry expertise to the Multiplier Effect team, having worked with Walmart Corp. for 15+ years during their massive growth from a distant #3 to world leader, Charles Schwab during the chaotic early 2000s into recovery and rise of today, and with retailers and consumer products giants around the world. Global retail experience spans Europe, APAC, Canada and the Americas. Alicia has a deep knowledge of and respect for the mass market. Interacting with executives at highest level of companies, Alicia has earned a respected reputation for driving aggressive growth, revenue and profitability goals.

Before starting The Multiplier Effect a decade ago, as a member of the executive team, Alicia lead Business Development and Brand Insights for one of the country’s most awarded advertising agencies, GSD&M. Key accounts include Chili’s, Charles Schwab, Walmart, ASDA, Sam’s Club, Land Rover, Hallmark and the State of Texas.

Whether restructuring brand portfolios, relaying customer insights, leading business development or product innovation, Alicia delivers a rare combination of passion and process, language of leadership and a way to win.

Alicia was recognized by Advertising Age as a Woman to Watch and has gained international recognition for her impact on non-profit Project Schoolhouse, building schools and water systems in rural Nicaragua.

Steve Orlando

Steve has the ability to look at an industry with true insight and determine solutions that cut through the clutter… unique leadership mobilizes powerful solutions.


Steve is a business builder, with strategic sales, marketing, and technical expertise. Beginning his career as a Formula One race tire engineer, he quickly learned the importance of attention to detail, finishing fast and first, and passionately striving for continuous improvement.

He is credited with growing the Goodyear Wrangler $500M Business Unit at twice the industry rate, doubling sales of a national direct response company, and directing the sales and marketing for the $1B health insurance company. His medical experience encompasses CEO of specialty medical clinics and leading the sales and marketing for UPMC Health Plan.

With a reputation for solving problems and finding innovative and obvious ways to increase brand equity, revenue and profit, Steve infuses a special prospective and passion to every marketing project.

Steve has an MBA from Case Western Reserve University and a BS in Chemical Engineering from Carnegie Mellon University and has served on the Board of Big Brothers Big Sisters of Central Texas.

Ryan Jordan

I’ve known Ryan for over 25 years and he has continuously demonstrated his communications and creative talents. No matter what the project, what the position, or what the challenge; he exhibits a communications passion that is exemplary – all while having an incredible heart to improve the human condition.


Ryan got his first job out of college by standing in a suit on a busy street corner in Los Angeles. He had a sandwich board strapped to him that had my resume on both sides and the words: HIRE ME. he received lots of attention, a bunch of confused looks and several job offers.

One of those jobs led to a role as the Director of Development & Production for C3 Entertainment where he helped to shepherd several projects including The Three Stooges motion picture which was directed by the Farrelly Brothers and distributed by Fox. During his time in Los Angeles, he also developed the writing bug and was able to sell a screenplay, Under New Management, to Bauer Martinez Studios which attached Kal Penn to star and Mort Nathan to direct.

He eventually returned to Austin where he had attended UT. Shortly thereafter, he and friend launched Buy For Charity, an online fundraising company servicing schools, teams, and non-profits. In 2010, they sold BFC to the largest player in the online fundraising space. For the next six years, he served as the Executive Director of the Amala Foundation, an international non-profit focused on growing the next generation of humanitarians. Most recently, he served as the interim COO for Impact Hub Austin.

Today, with The Multiplier Effect, he’s working his dream job – one that enables him to combine his entrepreneurial background (and spirit) with his love for telling compelling stories.


Give What We Want the Most

We support non-profits and community organizations who have had a huge impact on our lives and the lives of people we care about. It is our way of saying thank you and ensuring that more people get to experience these life-changing programs.