Multiplier Effect

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A holistic, full funnel digital marketing strategy

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Measurable Search Results That Move The Needle

Whether you want to drive organic leads, increase Google Ads ROAS, decrease CPA (would use words for this acronym) or grow your social following, together we plan, prioritize and execute in a thoughtful and measured way.

KPIs drive successful digital marketing. We build, measure and meticulously track metrics, implementing actionable insights quickly to maximize learning and return.

The digital marketing landscape is dynamic. latest developments, algorithm changes and marketing opportunities, allowing you to focus on your people, product and process.

  • Jim Haworth

    The Multiplier Effect speaks a universal truth… captured the essence of our company, gained deep understanding of our customers, articulated our mission and a clear go to market strategy.

  • Tim Schnell

    The Multiplier Effect is our Marketing department. There is no them – only us.

  • Robb Gaynor

    The Multiplier Effect moved us from startup to serious contender without losing the core of who we are… Ideas integrated at every level of our company.

  • Giddeon Sasson

    They think differently and aren’t afraid to tell it like it is… insights invaluable.

  • Gary Boyer

    The Multiplier Effect brings their A-game every day. Enthusiastic, intelligent and full of ideas they have cost effectively boosted our brand awareness and business results.

  • Doug Degn

    At Walmart, we think in black and white… Alicia thinks, and speaks, in full color… transformed our Fresh Department… positioned our Neighborhood Markets…

  • Jeff Wheeler

    They are the superheros of sales and marketing. They use their powers to mobilize customers’ awareness, interest and trial of products. Whether biofuels or poultry bedding, they start fast and finish strong.

  • Paul Higham

    …the smartest I’ve ever worked with.

  • Andy Gill

    Been a client three times, and bet it’s not the last.

Our Approach

Paid Media

We start by understanding your core business needs and goals. From there, we develop SMART (Specific, Measurable, Achievable, Relevant & Time-It) KPIs and determine what channels (paid search, paid social, retargeting, display content, etc.) will help us drive the outcomes we desire at a spend that gives us the greatest ROI.

Earned Media

Earned media is named earned media for a reason – organic and local search results are earned through diligent research, thoughtful strategy and impeccable execution. Earned Media is not a “set it and forget it” type thing. Whether it’s technical on-page Search Engine Optimization (SEO) or driving more actions through your Google My Business page, every action needs lead to a greater end.

Owned Media

How healthy is your brand? What does your website, social media channels, customer reviews & email marketing say about you? Is it ultimately the message you are hoping to convey? If not, we can help by creating compelling messages that cut through the clutter and make an emotional connection with your customers. Share of Heart + Share of Mind = Share of Market.

Case Study

Client

Impact Hub

Challenge

Impact Hub, a purpose-built coworking space, had just opened a second location in Austin and needed to quickly increase leads to their website in an effort to sell general memberships, dedicated desks and office space.

Solution

After a competitive analysis, we re-designed the Impact Hub website, creating compelling CTAs driving people to sign up for a free day of coworking and/or schedule a tour. Using tools including Google Tag Manager and CallRail, we implemented conversion tracking across the entire site and other marketing channels, while platforms like HotJar allowed us to AB test different CTAs and optimize the user experience.

While continuing to quickly iterate on the website UX based on analytics, we executed a coordinated SEO, local and paid media strategy across all channels, including a remarketing campaign that drove previous site visitors through our sales funnel and ultimately resulted in a huge lift in conversions.

We fed our media strategy with dynamic content including user generated content, architectural and lifestyle photography reflective of the unique space and vlues that infuse the environment.

Results

In less than one year, the new location was at 100% capacity for dedicated desks and office space. Coming off the success of the second location, we are currently working to pre-sell their third location in Austin.

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